Registering your Brand and Campaign for texting

To comply with US carrier regulations (A2P 10DLC), all organizations must register their "Brand" (who you are) and their "Campaign" (what you are sending). Follow these steps to complete your registration using the Low Volume path.

Step 1: Register your Brand

1. Log in to your Twilio Console.
2. Navigate to Messaging > Regulatory Compliance > Brands.
3. Click Register Brand.
4. Enter the following information:
   1. Company Information: Enter your legal business name and EIN.
• Note: Do not use abbreviations unless they are on your official tax documents.
• Company Type: Select Private Profit or Public Profit (
  • Even if you are a religious/non-profit organization, choosing this avoids the "Nonprofit" vetting trigger which requires specific 501(c)(3) status verification).
• Brand Type: Select Low Volume Standard.
• Fee: ~$4.00 (one-time).
• Benefit: Faster approval and lower cost for organizations sending < 6,000 messages/day.
• Brand Sharing: Select No for brand sharing with subaccounts.
5. Review and click Submit.

Step 2: Register your Campaign

Once your Brand status shows as "Registered" (this may take a few minutes to a few hours), you can register your campaign.

1. Navigate to Messaging > Regulatory Compliance > Campaigns.
2. Click Register Campaign.
3. Enter the following selections:
   • A2P Campaign Use Case: Select Low Volume Mixed.
     • This is the best choice for organizations sending various types of messages (alerts, updates, reminders).
   • Fee: ~$1.50/month + a ~$15.00 one-time vetting fee.
   • Messaging Service: Select Create New Messaging Service and give it a name (e.g., "eCatholic Connect Messaging").

• Campaign Description: Explain the objective or purpose of the campaign. Use or modify the example provided below to fit your specific use case:
  • This campaign sends notification to account holders that they have received a new message. The message includes the sender, a shortened version of the message subject, and a link the account holder can use to view the entire message.

• Sample Messages: Provide at least two specific examples.

  • Modify the example provided below to include your organization's name and subject lines for the types of messages you plan to send in Connect. Use the following formula:

    [Organization / Group Name]: [Message subject]. Full msg: [link] [STOP]

    • Examples:
      • [Cathedral Knights]: [Help Needed this Sunday]. Full msg: [link] [STOP]
      • [Cathedral Knights]: [Spirit Fest 2024 Volunteers Needed!]. Full msg: [link] [STOP]
• Message Contents: Check the box for "Messages will include embedded links."

Step 3: Message Consent (Opt-In)

Carriers are very strict about how you collect phone numbers. You must explain the "Opt-in" process clearly.

1. How do end-users consent to receive messages? eCatholic Connect users should provide the exact information provided below:

   • Existing users (members) opt-in as a result of an email invite that links to an opt-in workflow at https://app.ecatholic.com. See screenshot of opt-in process:

     https://drive.google.com/file/d/1gARfaQUcZP_aC0ZuORrMHOsgVWepAlhl/view?usp=sharing

2. Privacy Policy - You may enter the URL for eCatholic's Privacy Policy: https://ecatholic.com/privacy-policy
3. Terms & Conditions - You may enter the URL for eCatholic's Terms of Service: https://ecatholic.com/terms-of-service
4. Opt-in Keywords: Leave blank.
5. Opt-in Message: Leave blank.

Step 4: Link your Phone Number

After your Campaign is submitted (status will be "Pending"), you must link your Twilio phone number to the new Messaging Service:

1. Go to Messaging > Services.
2. Click on the Messaging Service you just created.
3. Click Sender Pool > Add Senders.
4. Select Phone Number and choose your dedicated local number.
5. Click Add Phone Numbers.