Compare dates and events to see viewership trends
You can compare viewer analytics for dates and events in your eCatholic LIVE Broadcast Analytics dashboard. This analysis will help you easily determine how much your viewership is growing. Here are the steps:
How to compare events
To compare data from two specific events, follow the steps below. Note that only scheduled events are available for comparison.
Go to eCatholic LIVE Tasks > Viewer Analytics > Compare Events.
Use the drop-down menus to select two events to compare (or search for an event by typing letters contained in the title). Only scheduled events are available for comparison.
- Click Compare.
How to compare dates
To compare data from two specific date ranges, follow the steps below. Note that the date ranges must be at least one day and no more than one month and cannot overlap.
Go to eCatholic LIVE Tasks > Viewer Analytics > Compare Dates.
Select two dates to compare (the date ranges must be at least one day and no more than one month and cannot overlap).
- Common searches are weekly or monthly comparisons (e.g., October 2018 vs. June 2018).
- Click the blue Compare button.
Understanding results from date and event analytics
The comparison results are comprised of Total Views and Unique Viewers broken down into Live and VOD (On-Demand) viewers for a date range or event. Also included is a comparison of Hours Consumed detailing the combined number of hours watched for each selection.
The report summarizes the growth or decline of viewership for the first date range or event selected as compared to the second event or date range.
In the report pictured above, the first date range (October 2018) saw:
- 314 total views
- 48 unique viewers
- 18.5 hours consumed
In contrast, the second date range (June 2018) had:
- 107 total views
- 26 unique viewers
- 5.1 hours consumed
As a result, the analytics report shows an overall increase in viewership of nearly 180% from June 2018 to October 2018.